HonestTag Docs
Updated August 23, 2026
How HonestTag connects to ad accounts and delivers verified purchases to Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads. These pages describe behavior that ships today. For the concepts behind the numbers, see Learn.
Google Ads
- Connecting a Google Ads account. The permissions HonestTag asks Google for, what each one does, what you see afterward, and how to disconnect.
- The HonestTag conversion actions. Which actions HonestTag creates in your account, why there is more than one, and what it will never touch.
- Server-side conversion delivery. How an order becomes a delivered conversion, how identifiers are hashed, and the per-order proof you can audit.
Delivery destinations
- Server-side conversion delivery. Google Ads delivery, consent, proof, refund correction for Google Ads and Microsoft Advertising, the TikTok Events API purchase path, the Pinterest Conversions API checkout path, the Snap Conversions API purchase path and the Reddit Conversions API purchase path.
- TikTok. Server-side purchase delivery uses TikTok Events API. Spend and reporting reads use the merchant's connected TikTok account where supported.
- Meta and OpenAI Ads. Paid plans deliver verified purchases to configured destinations; the Setup tab controls which destinations are connected.
- Google Analytics 4 and Klaviyo. Purchases and refunds are sent from the server once the store pastes a GA4 Measurement Protocol API secret or a Klaviyo private API key on its Setup card. See Server-side conversion delivery for exactly what each receives.
Switching to HonestTag
- Headless and Hydrogen stores. What Shopify's pixel still covers on a headless store, the storefront code that records the ad click, and how your checkout gets the same visitor.
- Switching from another tracking app. Paste your old tag code or IDs, see what carries over to each Setup card before anything changes, and avoid counting purchases twice while the old app is installed.
Your data
- The export format. The documented NDJSON export of your attribution history and per-order proof, the retention windows that bound it, and why it keeps working after you cancel.
- Connect an AI tool. Let an AI tool that supports remote MCP servers read your scorecard and Gap, read-only, on the Scale and Scale+ plans: setup with sign-in or a key, what it can read, and how to disconnect.
- The Metrics API in Google Sheets. A Google Apps Script recipe that pulls the scorecard and Gap numbers into a sheet on a daily trigger, why IMPORTDATA cannot do it, and where the key is kept.
Related
- Privacy policy. Section B9 covers Google user data specifically.
- Support.