HonestTag vs Wetracked
By the HonestTag team ยท Published October 12, 2026
Prices read on October 12, 2026 from www.wetracked.io/pricing and apps.shopify.com/wetracked-io-connect.
Wetracked forwards enriched store events to ad platforms from its own tracking platform, connected by a free Shopify app and billed by orders a month. HonestTag attributes new customers to their first recorded ad clicks. Paid plans store proof for each order and deliver that signal to Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within the plan's simultaneous-delivery limit. The free Mirror sends nothing.
The honest split
Wetracked's Shopify app is a connector to its own platform: "Its only function is to authenticate your store and maintain a reliable data link for tracking." The listing is free to install and says "External charges for using the wetracked.io platform may be billed by wetracked.io directly." Those charges are on its pricing page.
Every Wetracked plan lists "Integrate with all ad channels", "Unlimited ad pixels per store" and a "Pulse Dashboard". "Creative Analytics (Beta)" is on every card except monthly Starter. Its integrations page lists Google Ads, Meta, Microsoft (Bing) Ads, Pinterest, Reddit Ads, Snapchat, Taboola Realize Ads, TikTok and X as ad channels, and Klaviyo for email. Each plan covers more than one store: up to 3 on Starter, 5 on Business and 10 on Scale-up. Its pricing FAQ also lists WooCommerce and checkouts such as Funnelish, CheckoutChamp and Sticky.io Checkout besides Shopify.
So X and Taboola delivery, several stores on one plan, WooCommerce and third-party checkouts, Creative Analytics and a money-back guarantee are things Wetracked lists that HonestTag does not offer. Its pricing FAQ ties that refund to ROAS rising after you start.
HonestTag reads Shopify orders, matches each order to the first recorded ad click and classifies the buyer as new or returning. On paid plans it stores order proof you can open for each attributed order and delivers every verified purchase to your configured destinations among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within your plan's simultaneous-delivery limit, marked new or returning. The free Mirror sends nothing and keeps no per-order proof.
Two things differ in kind. HonestTag's free Mirror compares each platform's claims with the first-click new customers your store recorded from it and sends nothing, so it can run before you choose any delivery tool. And on paid plans, a refunded order sends a conversion adjustment to Google Ads and Microsoft Advertising where that platform accepts one (Google takes none on a wbraid click). The Wetracked pages we read describe neither refund handling nor a record for each order that you can open.
A send is counted after platform acknowledgement. Meta reports an accepted count for each batch. Google accepts a request first and reports row-level results later, so HonestTag keeps each accepted request open for up to 26 hours and corrects the record after Google reports those results. TikTok acknowledges a batch without confirming each event. HonestTag counts a batch as delivered only on TikTok's documented success code, return code 0. Any other response is marked partial or handled as an error, and is not counted as delivered.
Side by side
| Area | Wetracked | HonestTag |
|---|---|---|
| Job | Server-side forwarding of enriched store events to ad platforms, with a Pulse Dashboard | First-click new-customer attribution; on paid plans, order proof and purchase delivery |
| Destinations | Google Ads, Meta, Microsoft (Bing) Ads, Pinterest, Reddit Ads, Snapchat, Taboola Realize Ads, TikTok, X and Klaviyo, per its integrations page | Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads |
| Stores per plan | Up to 3 on Starter, 5 on Business, 10 on Scale-up, unlimited on Enterprise | One store per plan. Each store approves its own plan on Shopify's billing screen |
| Refunds | Not described on the pages we read | On paid plans, a conversion adjustment to Google Ads and Microsoft Advertising where the platform accepts one (Google takes none on a wbraid click), and a refund event to Google Analytics 4 (and to Klaviyo when the order carries a HonestTag visitor id) |
| Order proof | Not described on the pages we read | On paid plans, stored proof for each attributed Shopify order: click id, timestamps, match method, new-or-returning classification, refunds and adjustments, kept 400 days. The Mirror keeps none |
| Free plan | None. A 14-day free trial | The Mirror: free at any store size. Puts Google Ads, Meta, Microsoft Advertising, TikTok and Criteo claims beside the first-click new customers your store recorded from each one. Sends nothing to any platform |
| Entry paid plan | Starter: $49 a month, up to 500 orders a month, up to 3 stores | Starter: $49 a month for $5K-$50K trailing 30-day sales, 2 destinations at once |
| Guarantee | "60-day money back guarantee" on every plan; the pricing FAQ ties the refund to ROAS rising | None. A store's first paid plan starts with a 21-day free trial |
When Wetracked fits
You run several stores and want them on one plan, or you advertise on X or Taboola. You sell through WooCommerce or a third-party checkout. You want Creative Analytics beside delivery, or a money-back guarantee. Those are on Wetracked's pricing and integrations pages.
When HonestTag adds a different job
You want to see how Google Ads, Meta, Microsoft Advertising, TikTok and Criteo claims compare with the first-click new customers your store recorded from each, before you pay for delivery. You want refund adjustments in Google Ads and Microsoft Advertising, or Google Analytics 4 delivery. You want to open a Shopify order and see the click, match method, customer classification and delivery outcome behind it, which Starter and up keep.
Different meters
Wetracked meters orders. Its pricing page lists Starter at $49 a month for "Up to 500 orders/mo", Business at $149 for "Up to 3000 orders/mo", Scale-up at $249 for "Up to 7500 orders/mo", and Enterprise at a custom price "From 7500+ orders/mo". Annual billing lowers Starter to $39.20 a month. The page publishes no per-order overage.
HonestTag paid plans follow your trailing 30-day sales. $5K-$50K: Starter, $49. $50K-$250K: Truth, $99. $250K-$1M: Truth+, $199. $1M-$3M: Scale, $499. $3M+: Scale+, $999. The Mirror is free at any size.
Starter delivers to 2 destinations at once, Truth to 3, Truth+ to 4, and Scale and Scale+ to as many as you connect. No paid plan has a per-order fee or an overage charge. Sales or traffic past a plan's band or pageview allowance ask for the plan that covers it. If that plan is not approved, delivery pauses after a 5-day grace period and the free Mirror remains. A store's first paid plan starts with a 21-day free trial. Current terms live on the pricing page.
Run both
Keep one purchase source for each pixel and ad account. If Wetracked already sends purchases to Meta and Google Ads, do not point HonestTag at the same pixel or conversion action. Read duplicate purchase events and the alongside guide first.
Frequently asked questions
Do I have to remove Wetracked?
No. Keep Wetracked running while you evaluate HonestTag beside it. The free Mirror sends nothing to any platform, so it cannot add a second purchase event.
Will two tools double-count?
They can if both send the same purchase to the same pixel or ad account. Pick one purchase source for each platform. Duplicate purchase events explains why, and the alongside guide explains the setup.
Both entry plans are $49. What is different?
Wetracked Starter is $49 a month for up to 500 orders a month and up to 3 stores. HonestTag Starter is $49 a month for one store with $5K-$50K trailing 30-day sales, does not meter orders, and delivers to 2 destinations at once. Wetracked's plan reaches more ad channels; HonestTag's adds first-click new-customer attribution, order proof and refund adjustments in Google Ads and Microsoft Advertising.
Why are HonestTag's numbers smaller in week one?
HonestTag starts at zero and does not invent click history from before installation. Give the records about 30 days to build before comparing totals.
Does HonestTag deliver to Pinterest, Snap or Microsoft Advertising?
Pinterest, Snapchat, Reddit and Microsoft Advertising, yes. HonestTag's public delivery destinations are Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads. TikTok means server-side purchase delivery through TikTok Events API; spend and reporting reads use the connected TikTok account where supported. Pinterest means server-side checkout events through the Pinterest Conversions API, with a conversion access token from Pinterest Ads Manager; HonestTag does not read Pinterest spend. Snapchat means server-side purchase events through Snap's Conversions API, with a Conversions API token from Snap Ads Manager; HonestTag does not read Snapchat spend. Reddit means server-side purchase events through the Reddit Conversions API, with a conversion access token from Reddit Ads Manager; HonestTag does not read Reddit spend. Microsoft Advertising means server-side purchase conversions through UET offline conversion import using the click id, with enhanced conversions (hashed email and phone) when there is no click id; spend and reporting reads use the connected Microsoft Advertising account.
Keep Wetracked for delivery if it does the job. Join the HonestTag early-access waitlist. Order proof and delivery are on Starter and up.