HonestTag vs TrueTracked
By the HonestTag team ยท Published October 12, 2026
Prices read on October 12, 2026 from apps.shopify.com/truetracked and truetracked.com/pricing.
TrueTracked compares platform-reported conversions with orders and sends conversion data back server-side. HonestTag's free Mirror makes a related comparison against a fixed rule: the new customers whose first recorded ad click came from each platform. Paid plans store proof for each order and deliver to Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within the plan's simultaneous-delivery limit.
The honest split
TrueTracked's Shopify listing says the app connects to Meta Ads, Google Ads "and other to compare platform-reported conversions with actual orders and sends enriched data back via server-side APIs". That is close to what HonestTag's Mirror does, and we say so. Its Meta page says orders also send NewCustomerPurchase or ReturnCustomerPurchase alongside Purchase.
The difference is the yardstick. TrueTracked's privacy policy describes comparing platform conversions "against our independently tracked attribution data", and we found no page naming its attribution model. HonestTag's Mirror uses one stated rule on every plan: first-click attribution from your store's own orders. It puts each platform's claims next to the new customers whose first recorded ad click came from that platform, and it sends nothing.
HonestTag reads Shopify orders, matches each order to the first recorded ad click and classifies the buyer as new or returning. On paid plans it stores order proof you can open for each attributed order and delivers every verified purchase to your configured destinations among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within your plan's simultaneous-delivery limit, marked new or returning. The free Mirror sends nothing and keeps no per-order proof.
A send is counted after platform acknowledgement. Meta reports an accepted count for each batch. Google accepts a request first and reports row-level results later, so HonestTag keeps each accepted request open for up to 26 hours and corrects the record after Google reports those results. TikTok acknowledges a batch without confirming each event. HonestTag counts a batch as delivered only on TikTok's documented success code, return code 0. Any other response is marked partial or handled as an error, and is not counted as delivered.
Side by side
| Area | TrueTracked | HonestTag |
|---|---|---|
| Job | Server-side conversion tracking, plus an attribution dashboard on Standard plans | First-click new-customer attribution, order proof and purchase delivery |
| Platform claims against orders | Compares platform-reported conversions with its own tracked attribution | Each platform's claims next to the new customers whose first recorded ad click came from it |
| Attribution model | No model named on the pages we read | First click, from the store's own orders |
| Destinations | Meta, Google Ads and TikTok on its listing; its docs also list ChatGPT Ads, GA4, Pinterest, Snapchat, Microsoft Ads and X (Twitter) as available | Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads |
| New and returning buyers | NewCustomerPurchase or ReturnCustomerPurchase alongside Purchase, per its Meta page | Every delivered purchase marked new or returning |
| Refunds | No TrueTracked page we read describes refund handling for store orders | On paid plans, a conversion adjustment to Google Ads and Microsoft Advertising where the platform accepts one (Google takes none on a wbraid click), and a refund event to Klaviyo and Google Analytics 4 |
| Free plan | None on its listing; 14-day free trial on each card | The Mirror: free at any store size. Puts Google Ads, Meta, Microsoft Advertising, TikTok and Criteo claims next to your Shopify orders. Sends nothing to any platform |
| Entry paid plan | TrueSignal 500: $39 a month, up to 500 orders a month | Starter: $49 a month for $5K-$50K trailing 30-day sales, 2 destinations at once |
| Shopify setup | App embed, plus a custom pixel added in Shopify's Customer events settings | A Shopify Web Pixel, with no theme code to edit. On a headless store, a storefront script or Hydrogen component records the ad click |
When TrueTracked fits
You want an entry plan metered on orders from $39 a month, delivery to X (Twitter), or the creative analysis dashboard and post-purchase survey its Standard plans list. Those are on TrueTracked's listing and pricing page.
When HonestTag adds a different job
You want the comparison free, read-only and on a rule you can check: first-click new customers from your own orders. You want refund adjustments in Google Ads and Microsoft Advertising, Klaviyo delivery, and proof you can open for each order.
Different meters
TrueTracked has two ladders. TrueSignal plans meter orders: up to 500 orders for $39, up to 2,000 for $79. Standard plans meter revenue: up to $50K for $79, up to $100K for $129, with unlimited orders. Its listing says "monthly revenue"; its pricing page says "monthly attributed revenue". Above those, the pricing page offers custom pricing.
HonestTag paid plans follow your trailing 30-day sales. $5K-$50K: Starter, $49. $50K-$250K: Truth, $99. $250K-$1M: Truth+, $199. $1M-$3M: Scale, $499. $3M+: Scale+, $999. The Mirror is free at any size.
Starter delivers to 2 destinations at once, Truth to 3, Truth+ to 4, and Scale and Scale+ to as many as you connect. No paid plan has a per-order fee or an overage charge. Sales or traffic past a plan's band or pageview allowance ask for the plan that covers it. If that plan is not approved, delivery pauses after a 5-day grace period and the free Mirror remains. A store's first paid plan starts with a 21-day free trial. Current terms live on the pricing page.
Run both
Keep one purchase source for each pixel and ad account. If TrueTracked already sends purchases to Meta and Google Ads, do not point HonestTag at the same pixel or conversion action. Read duplicate purchase events and the alongside guide first.
Frequently asked questions
Do I have to remove TrueTracked?
No. Keep TrueTracked running while you evaluate HonestTag beside it. The free Mirror sends nothing to any platform, so it cannot add a second purchase event.
Will two tools double-count?
They can if both send the same purchase to the same pixel or ad account. Pick one purchase source for each platform. Duplicate purchase events explains why, and the alongside guide explains the setup.
Both compare platform numbers with orders. Why would the results differ?
They use different yardsticks. HonestTag credits a new customer to the platform of the first ad click it recorded for that shopper. A tool that uses another attribution model can credit the same order to a different platform.
Why are HonestTag's numbers smaller in week one?
HonestTag starts at zero and does not invent click history from before installation. Give the records about 30 days to build before comparing totals.
Does HonestTag deliver to Pinterest, Snap or Microsoft Advertising?
Pinterest, Snapchat, Reddit and Microsoft Advertising, yes. HonestTag's public delivery destinations are Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads. TikTok means server-side purchase delivery through TikTok Events API; spend and reporting reads use the connected TikTok account where supported. Pinterest means server-side checkout events through the Pinterest Conversions API, with a conversion access token from Pinterest Ads Manager; HonestTag does not read Pinterest spend. Snapchat means server-side purchase events through Snap's Conversions API, with a Conversions API token from Snap Ads Manager; HonestTag does not read Snapchat spend. Reddit means server-side purchase events through the Reddit Conversions API, with a conversion access token from Reddit Ads Manager; HonestTag does not read Reddit spend. Microsoft Advertising means server-side purchase conversions through UET offline conversion import using the click id, with enhanced conversions (hashed email and phone) when there is no click id; spend and reporting reads use the connected Microsoft Advertising account.
Run the free comparison next to the one you have. Join the HonestTag early-access waitlist.