HonestTag vs Multifeed
By the HonestTag team · Published November 10, 2026 · Updated November 12, 2026
Prices and features read on November 12, 2026 from apps.shopify.com/multiple-google-shopping-feeds and woolytech.com, the site of WoolyTech, which makes it.
HonestTag shows what Google Ads, Meta, TikTok and Microsoft Advertising report, for the ones you connect, beside the first-click new customers measured from your orders and, on paid plans, sends your purchases to ad platforms server-side and keeps proof for every attributed order. Multifeed is a product feed app for Google, Meta, TikTok and other shopping channels that adds server-side tracking for Google Ads, GA4, Meta and TikTok, with paid plans from $5.95 a month priced by products and feeds.
- Catch the sales your pixel misses. Orders come straight from Shopify, server to server, and paid plans send purchases from HonestTag's servers, where a browser blocker can't reach them.
- A clean signal for your bidder. Each verified purchase goes from HonestTag's server to as many ad platforms at once as your plan allows, with a separate new-customer or returning-customer conversion once confirmed. Paid plans
- Stop paying for buyers you already have. Point bidding at the new-customer conversion, or at the first-click new-customer one when that platform brought the buyer in first, so campaigns go after new buyers instead of repeat ones. Paid plans
- Proof when someone asks. Open an attributed order to see the click, the match and any refund behind it. Paid plans
- Live in minutes, no usage billing. A Shopify Web Pixel with no theme edit. Each paid plan is one monthly price for a sales band, with an included pageview allowance and no per-order or per-event fee.
- Know what to scale. A weekly scale, hold or cut call per channel and campaign, with the numbers behind it, or "No verdict" when the data is thin. Higher plans
Stop guessing which ads bring new customers, and send Meta and Google every verified sale, new customers marked as new once confirmed. On paid plans, HonestTag sends verified purchases to Meta, Google and 7 more, each buyer marked new or returning once confirmed. Start free beside your current tracking.
Side by side
| Area | Multifeed | HonestTag |
|---|---|---|
| Job | Product feeds for shopping channels, with server-side tracking and Google Automated Discounts | Server-side purchase delivery, platform claims shown beside first-click new customers, new-customer conversions, order proof |
| Product feeds | For Google, Meta, TikTok, ChatGPT, Snapchat, Yahoo Ads and custom channels | None |
| Server-side tracking | Google Ads, GA4, Meta and TikTok, per its listing | Google Ads, Meta and 7 more platforms; 2 at once on the Starter plan, more on higher plans, and you pick which |
| New and returning buyers | Not published | New-customer, first-click new-customer and returning-customer conversions beside each purchase, whichever apply, to each ad platform you connect, once confirmed (paid plans) |
| Identity resolution | Server-side tracking “via your first-party domain”, per its listing, and Google's enhanced conversion tracking, per its tracking-tags guide | A first-party visitor ID carried from ad click to order with each platform's click ID. On paid plans, hashed customer data for the ad platforms that accept it and an optional tracking domain of your own |
| Monitoring and alerts | Its setup guide says you can check the tag status in your Google Ads account | Alerts when the pixel goes quiet, a connection needs reconnecting or consent blocks most events. In the app on every plan; emailed to up to 3 addresses on paid plans, and a reconnect email on every plan |
| Order proof | Not published | Click ID, timestamps, match method, new or returning, refunds, kept 400 days (paid plans) |
| Free plan | 10 products in feeds, with GA4 and 2 tracking tags for Google or Meta Ads | The Mirror plan: free at any store size, sends no purchases |
| Entry paid plan | MultiFeed-1K: $5.95 a month for 1,000 products and 2 feeds; tracking tags past the first two at an additional cost | Starter plan: $49 a month for $5K-$50K trailing 30-day sales, with 250K pageviews included, 2 destinations at once |
| Trial | 7 days on paid plans | 21-day free trial on a store's first paid plan |
What you get with HonestTag
- A free look at what your ad platforms claim. The Mirror plan puts what Google Ads and Meta claim beside the first-click new customers your orders show, free at any store size.
- Server-side delivery to more platforms. Multifeed's listing names Google Ads, GA4, Meta and TikTok for server-side tracking, and its blog adds a Pinterest tag. HonestTag paid plans can also deliver server-side to Klaviyo, Microsoft Advertising, Reddit and OpenAI Ads, as many at once as your plan allows.
- First-click new-customer conversions. On paid plans, each ad platform you connect can get a conversion for the new buyers whose first recorded click came from that platform, a goal you can choose for a campaign meant for new buyers.
- Proof for each attributed order. On paid plans the record keeps the click, match, new or returning and any refund for 400 days.
How each app handles it
- Product feeds. This is Multifeed's main job, and one HonestTag does not do. Its listing builds feeds “for Google, Meta, TikTok, ChatGPT, Snapchat, Yahoo Ads & custom channels” and adds Google Automated Discounts. If you run Shopping or catalog ads, keep a feed app; HonestTag sits beside it.
- Getting events to each platform. Multifeed's listing offers “server-side tracking via your first-party domain to recover lost conversions”. Its pixel guide, dated March 2025, has you paste a script the app generates into a custom pixel under Shopify's Customer events. HonestTag works from one Shopify web pixel and its own server: the pixel records the visit and the ad click, and on paid plans the server sends each verified purchase to the ones you connect among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Reddit and OpenAI Ads, as many at once as your plan allows.
- Google Ads conversion actions. Multifeed's tracking-tags guide says that if you connect a Google Ads account, the app can “automatically create and configure a conversion action in Google Ads” for each tag, and that “The first 2 tags are FREE of charge”.
- Consent. WoolyTech's consent page says tracking tag apps “must read and respect the choice a visitor has made”, and that in Multifeed “consent mode is already built in” for Google Ads tags. When Shopify reports that a shopper has not allowed marketing or analytics tracking, the HonestTag pixel sends nothing for that shopper.
Different meters
Multifeed meters your catalog. WoolyTech's app page says “There are three limits”: the products and the variants you can put in feeds, and the number of feeds, and “Other features are all the same between the packages, including the FREE package.” Its listing shows Free at 10 products, then $5.95 a month for 1,000 products, $15.95 for 3,000 and $25.95 for 10,000; its site lists larger catalogs up to $75.95 a month for unlimited. Tracking tags past the first two cost extra.
HonestTag paid plans follow your trailing 30-day sales, and each includes a set number of pageviews. $5K-$50K: Starter plan, $49. $50K-$250K: Truth plan, $99. $250K-$1M: Truth+ plan, $199. $1M-$3M: Scale plan, $499. $3M+: Scale+ plan, $999. The Mirror plan is free at any size.
Each paid plan is one recurring price billed through Shopify. Pageviews count over the same 30 days. Below the top plan, traffic past your plan's allowance asks you to approve the plan that covers it, never a fee, and if you have not approved it after 7 days, conversion delivery pauses and full reporting locks until you approve it or your trailing usage falls back within your plan. The Scale+ plan is the top one, so a store on it that passes its pageviews stays on it and nothing pauses. There is no per-order fee, no per-event fee and no overage, however many orders your store has. A store's first paid plan starts with a 21-day free trial. Current terms live on the pricing page.
Run both
HonestTag does not touch your feeds. Without changing your Multifeed setup, it shows what Google Ads, Meta, TikTok and Microsoft Advertising report, for the ones you connect, beside the first-click new customers measured from your orders, and you can start free with Google Ads and Meta.
Keep one purchase source for each pixel and ad account. If Multifeed's tags already send purchases to Meta and Google Ads, do not point HonestTag at the same pixel or conversion action. Read duplicate purchase events and the alongside guide first.
Frequently asked questions
Do I have to remove Multifeed?
No. HonestTag makes no product feeds, so keep Multifeed for those while you evaluate HonestTag beside it. The free Mirror plan sends no purchases to any platform, so it cannot add a second purchase event.
Will two tools double-count?
They can if both send the same purchase to the same pixel or ad account. Pick one purchase source for each platform. Duplicate purchase events explains why, and the alongside guide explains the setup.
Is Multifeed cheaper?
Yes. Multifeed's free plan includes GA4 and 2 tracking tags for Google or Meta Ads, and its paid plans start at $5.95 a month, priced by products and feeds, per its Shopify listing. The HonestTag Starter plan is $49 a month. Multifeed's price also covers product feeds, which HonestTag does not make. HonestTag's price covers platform claims shown beside first-click new customers, new-customer conversions, order proof and delivery. If you only need feeds and Google or Meta tags, Multifeed lists that for less.
Why are HonestTag's numbers smaller in week one?
HonestTag starts at zero and does not invent click history from before installation. Give the records about 30 days to build before comparing totals.
Does HonestTag deliver to Pinterest, Reddit or Microsoft Advertising?
Yes. Paid plans deliver server-side to the ones you connect among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Reddit and OpenAI Ads, as many at once as your plan allows, and you choose which ones hold the slots.
Why Shopify merchants pick HonestTag
Multifeed is built around product feeds, with server-side tracking for four platforms. HonestTag is built around your orders: it shows what Google Ads, Meta, TikTok and Microsoft Advertising report, for the ones you connect, beside the first-click new customers measured from them, and paid plans add server-side delivery, a separate new-customer conversion once confirmed and proof for every attributed order. Start free beside Multifeed.
See which ads really bring new customers
Stop guessing which ads bring new customers, and send Meta and Google every verified sale, new customers marked as new once confirmed.
- Feed your ads a clean signal. On paid plans, the platforms you send to get each verified purchase, new customers marked as new once confirmed.
- Catch the sales your pixels miss. On paid plans, purchases are sent from your Shopify orders, server to server.
- Know what to scale. From the Truth plan, a weekly scale, hold or cut call when the data supports one, and on every paid plan, proof behind every attributed order.
- Start free. The free Mirror plan puts Google Ads and Meta claims beside your orders. Keep your current tracking while you look.
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