HonestTag vs TrackBee
By the HonestTag team ยท Published October 12, 2026
Prices read on October 12, 2026 from www.trackbee.ai/pricing.
TrackBee sends enriched server-side events from a Shopify store to Meta, Google, TikTok, Pinterest, GA4, Klaviyo and other platforms, priced in euros on tracked revenue. HonestTag attributes new customers to their first recorded ad clicks. Paid plans store proof for each order and deliver that signal to Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within the plan's simultaneous-delivery limit. The free Mirror sends nothing.
The honest split
TrackBee's Shopify app, TrackBee Connect, is listed as free and publishes no plan prices; the plans are on its pricing page. That page says "every plan includes every integration" and names them: "On the ad side: Meta, Google Ads, TikTok, Pinterest, Microsoft Ads, ChatGPT Ads and Whop Ads. Then Google Analytics 4, Klaviyo, Calendly for bookings, Shopify Hydrogen, Funnelish, four custom checkout platforms and Juo for subscriptions."
It also sells TrackBee Insights, "priced on its own on top of a TrackBee plan" at €19.99 a month excl. VAT, which answers questions about your ad data "inside Claude or ChatGPT". For Klaviyo it says it fires "the browse and cart abandonment triggers you are currently missing". Plans cover more than one store: up to 2 on Start, 4 on Pro and 6 on Scale.
So Whop Ads reporting, Calendly and custom-checkout tracking, Klaviyo abandonment events, an AI question tool and several stores on one plan are things TrackBee lists that HonestTag does not offer.
HonestTag reads Shopify orders, matches each order to the first recorded ad click and classifies the buyer as new or returning. On paid plans it stores order proof you can open for each attributed order and delivers every verified purchase to your configured destinations among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within your plan's simultaneous-delivery limit, marked new or returning. The free Mirror sends nothing and keeps no per-order proof.
Two things differ in kind. HonestTag's free Mirror compares each platform's claims with the first-click new customers your store recorded from it and sends nothing, so it can run before you choose any delivery tool. And on paid plans, a refunded order sends a conversion adjustment to Google Ads and Microsoft Advertising where that platform accepts one (Google takes none on a wbraid click). The TrackBee pages we read describe neither refund handling nor a record for each order that you can open.
A send is counted after platform acknowledgement. Meta reports an accepted count for each batch. Google accepts a request first and reports row-level results later, so HonestTag keeps each accepted request open for up to 26 hours and corrects the record after Google reports those results. TikTok acknowledges a batch without confirming each event. HonestTag counts a batch as delivered only on TikTok's documented success code, return code 0. Any other response is marked partial or handled as an error, and is not counted as delivered.
Side by side
| Area | TrackBee | HonestTag |
|---|---|---|
| Job | Server-side tracking that sends enriched events to ad, analytics and email platforms | First-click new-customer attribution; on paid plans, order proof and purchase delivery |
| Destinations | Meta, Google Ads, TikTok, Pinterest, Microsoft Ads, ChatGPT Ads (the OpenAI platform HonestTag calls OpenAI Ads), Google Analytics 4 and Klaviyo, among the 19 integrations its pricing page names; Snapchat Ads is among the 19 on its integrations page. For Whop Ads it reads revenue, spend, ROAS and CPC and measures them against Shopify orders, rather than sending events | Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads |
| Stores per plan | Up to 2 on Start. Up to 4 on Pro and 6 on Scale, then €49 a month for each extra store. Unlimited on Advanced | One store per plan. Each store approves its own plan on Shopify's billing screen |
| AI questions | TrackBee Insights in Claude or ChatGPT, €19.99 a month excl. VAT on top of a plan | None |
| Refunds | Not described on the pages we read | On paid plans, a conversion adjustment to Google Ads and Microsoft Advertising where the platform accepts one (Google takes none on a wbraid click), and a refund event to Google Analytics 4 (and to Klaviyo when the order carries a HonestTag visitor id) |
| Order proof | Not described on the pages we read | On paid plans, stored proof for each attributed Shopify order: click id, timestamps, match method, new-or-returning classification, refunds and adjustments, kept 400 days. The Mirror keeps none |
| Free plan | None. A 30-day free trial with no credit card, which starts when you connect your first ad account | The Mirror: free at any store size. Puts Google Ads, Meta, Microsoft Advertising, TikTok and Criteo claims beside the first-click new customers your store recorded from each one. Sends nothing to any platform |
| Entry paid plan | Start: €79 a month excl. VAT, €25K tracked revenue a month included, €6 per €1K above that, up to 2 stores | Starter: $49 a month for $5K-$50K trailing 30-day sales, 2 destinations at once |
When TrackBee fits
You run Whop Ads, take bookings through Calendly, or sell through one of the custom checkouts TrackBee supports. You want Klaviyo abandonment flows fed with events, an AI tool that answers questions about your ad data, or several stores on one plan. You want a trial that needs no credit card. Those are on TrackBee's pricing page.
When HonestTag adds a different job
You want to see how Google Ads, Meta, Microsoft Advertising, TikTok and Criteo claims compare with the first-click new customers your store recorded from each, before you pay for delivery. You want refund adjustments in Google Ads and Microsoft Advertising, or Reddit delivery. You want to open a Shopify order and see the click, match method, customer classification and delivery outcome behind it, which Starter and up keep.
Different meters
TrackBee meters tracked revenue, in euros, before VAT. Its pricing page defines tracked revenue as "The revenue of the orders TrackBee processes for your store in a month." Start is €79 a month with €25K included and €6 per €1K above that. Pro is €199 with €100K included and €1 per €1K above. Scale is €449 with €500K included and €0.75 per €1K above. Advanced is a custom price, with €2M or more a month of tracked revenue included. Going over is billed, not stopped: "Nothing is cut off and nothing stops working when you go over."
HonestTag paid plans follow your trailing 30-day sales. $5K-$50K: Starter, $49. $50K-$250K: Truth, $99. $250K-$1M: Truth+, $199. $1M-$3M: Scale, $499. $3M+: Scale+, $999. The Mirror is free at any size.
Starter delivers to 2 destinations at once, Truth to 3, Truth+ to 4, and Scale and Scale+ to as many as you connect. No paid plan has a per-order fee or an overage charge. Sales or traffic past a plan's band or pageview allowance ask for the plan that covers it. If that plan is not approved, delivery pauses after a 5-day grace period and the free Mirror remains. A store's first paid plan starts with a 21-day free trial. Current terms live on the pricing page.
Run both
Keep one purchase source for each pixel and ad account. If TrackBee already sends purchases to Meta and Google Ads, do not point HonestTag at the same pixel or conversion action. Read duplicate purchase events and the alongside guide first.
Frequently asked questions
Do I have to remove TrackBee?
No. Keep TrackBee running while you evaluate HonestTag beside it. The free Mirror sends nothing to any platform, so it cannot add a second purchase event.
Will two tools double-count?
They can if both send the same purchase to the same pixel or ad account. Pick one purchase source for each platform. Duplicate purchase events explains why, and the alongside guide explains the setup.
How do the two prices compare?
They meter different things in different currencies. TrackBee charges in euros, before VAT, for the revenue of the orders it processes in a month, with a per-€1K charge above each plan's included amount. HonestTag charges in US dollars for a band of trailing 30-day sales, with no per-order or overage charge; sales past the band ask for the plan that covers it. Check both pricing pages for your own numbers.
Why are HonestTag's numbers smaller in week one?
HonestTag starts at zero and does not invent click history from before installation. Give the records about 30 days to build before comparing totals.
Does HonestTag deliver to Pinterest, Snap or Microsoft Advertising?
Pinterest, Snapchat, Reddit and Microsoft Advertising, yes. HonestTag's public delivery destinations are Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads. TikTok means server-side purchase delivery through TikTok Events API; spend and reporting reads use the connected TikTok account where supported. Pinterest means server-side checkout events through the Pinterest Conversions API, with a conversion access token from Pinterest Ads Manager; HonestTag does not read Pinterest spend. Snapchat means server-side purchase events through Snap's Conversions API, with a Conversions API token from Snap Ads Manager; HonestTag does not read Snapchat spend. Reddit means server-side purchase events through the Reddit Conversions API, with a conversion access token from Reddit Ads Manager; HonestTag does not read Reddit spend. Microsoft Advertising means server-side purchase conversions through UET offline conversion import using the click id, with enhanced conversions (hashed email and phone) when there is no click id; spend and reporting reads use the connected Microsoft Advertising account.
Keep TrackBee for delivery if it does the job. Join the HonestTag early-access waitlist. Order proof and delivery are on Starter and up.