HonestTag vs EdgeTag

By the HonestTag team · Published October 11, 2026

Prices read on October 12, 2026 from apps.shopify.com/edgetag and www.blotout.io/pricing.

The honest split

Blotout's EdgeTag calls itself "the server-side tracking infrastructure that captures, cleans, and activates the first-party signals your marketing platforms need to scale." Its docs list delivery to 50+ marketing channels, among them Meta, Google Ads, TikTok, Pinterest, Snapchat, AppLovin, LinkedIn, Reddit and Bing.

EdgeTag also splits purchases by customer history. Its new-customer playbook says it fires Purchase_NC when no previous purchase exists and Purchase_RC when the customer has at least one prior purchase, and sends first-touch and last-touch channel purchase events. So a new-customer purchase event is not what sets the two apart.

HonestTag reads Shopify orders, matches each order to the first recorded ad click, and classifies the buyer as new or returning. Paid plans store order proof you can open for each order and deliver every verified purchase to your configured destinations among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within your plan's simultaneous-delivery limit, marked new or returning. EdgeTag's docs describe live log streaming and event validators that let you see exactly which data was sent to each platform. We found no EdgeTag page that describes a record for each Shopify order.

A send is counted after platform acknowledgement. Meta reports an accepted count for each batch. Google accepts a request first and reports row-level results later, so HonestTag keeps each accepted request open for up to 26 hours and corrects the record after Google reports those results. TikTok acknowledges a batch without confirming each event. HonestTag counts a batch as delivered only on TikTok's documented success code, return code 0. Any other response is marked partial or handled as an error, and is not counted as delivered.

Side by side

When EdgeTag fits

You want one server-side pipeline into many channels, including ones HonestTag does not deliver to, such as AppLovin and LinkedIn, with live event logs. Those are EdgeTag's stated jobs.

When HonestTag adds a different job

You already have event plumbing. You also want to open a Shopify order and see the click, match method, customer classification, and delivery outcome behind it. HonestTag supplies that narrower record.

Different meters

EdgeTag plans include an event count and a charge for events above that count, per its Shopify listing and Blotout's pricing page, which list different prices. Events above the included count can raise the bill. HonestTag's bill does not move until the merchant approves a band change. HonestTag also has no per-order fee. See the current terms on the HonestTag pricing page.

Run both

EdgeTag can keep serving the channels you use. Choose one Google Ads and Meta optimization feed before HonestTag starts delivery, and one source for each new-customer goal. Follow the alongside guide.

Frequently asked questions