HonestTag vs Aimerce
By the HonestTag team ยท Published October 12, 2026
Prices read on October 12, 2026 from apps.shopify.com/aimerce.
Aimerce sells a first-party pixel with visitor identity enrichment and server-side delivery, billed by orders. HonestTag attributes new customers to their first recorded ad clicks. Paid plans store proof for each order and deliver that signal to Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within the plan's simultaneous-delivery limit. The free Mirror sends nothing. Paid plans are flat, with no per-order fee.
The honest split
Aimerce's Shopify listing says it "sends first-party data directly to Meta, Google, Klaviyo, OpenAI, TikTok, Pinterest and Omnisend via Conversion API" and "extends visitor tracking from 7 days to a 1-year." Its how-it-works page lists new and returning customer tracking and, under "Integrates With Apps You Already Use", more apps, among them Snapchat, Reddit, Attentive, Sendlane and Postscript.
So a new-customer signal is not what sets the two apart, and Aimerce names Omnisend as a destination, which HonestTag does not deliver to.
HonestTag reads Shopify orders, matches each order to the first recorded ad click and classifies the buyer as new or returning. On paid plans it stores order proof you can open for each attributed order and delivers every verified purchase to your configured destinations among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads, within your plan's simultaneous-delivery limit, marked new or returning. The free Mirror sends nothing and keeps no per-order proof.
We found no Aimerce page that describes how a refunded order is handled, or a record for each order. On paid plans, HonestTag sends a conversion adjustment to Google Ads and Microsoft Advertising where that platform accepts one (Google takes none on a wbraid click), and each attributed order carries proof you can open. The free Mirror keeps no per-order proof.
A send is counted after platform acknowledgement. Meta reports an accepted count for each batch. Google accepts a request first and reports row-level results later, so HonestTag keeps each accepted request open for up to 26 hours and corrects the record after Google reports those results. TikTok acknowledges a batch without confirming each event. HonestTag counts a batch as delivered only on TikTok's documented success code, return code 0. Any other response is marked partial or handled as an error, and is not counted as delivered.
Side by side
| Area | Aimerce | HonestTag |
|---|---|---|
| Job | First-party pixel, visitor identity enrichment and server-side delivery | First-click new-customer attribution, order proof and purchase delivery |
| Destinations | Meta, Google, Klaviyo, OpenAI, TikTok, Pinterest and Omnisend, per its listing; more apps listed as integrations on its site | Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads |
| New and returning buyers | New vs. returning customer tracking, per its site | Every delivered purchase marked new or returning |
| Refunds | No Aimerce page we read describes refund handling for store orders | On paid plans, a conversion adjustment to Google Ads and Microsoft Advertising where the platform accepts one (Google takes none on a wbraid click), and a refund event to Klaviyo and Google Analytics 4 |
| Order proof | No Aimerce page we read describes a record for each order | On paid plans, stored proof for each attributed Shopify order: click id, timestamps, match method, new-or-returning classification, refunds and adjustments, kept 400 days. The Mirror keeps none |
| Free plan | None on its listing | The Mirror: free at any store size. Puts Google Ads, Meta, Microsoft Advertising, TikTok and Criteo claims next to your Shopify orders. Sends nothing to any platform |
| Entry paid plan | Essential: $299 a month, 1,000 orders included, $0.10 for each extra order | Starter: $49 a month for $5K-$50K trailing 30-day sales, 2 destinations at once |
| Trial | None on the listing cards. Its site offers 30 days "Risk-Free" and a "Money-back guarantee. It pays for itself, or you don't pay anything." | 21-day free trial on a store's first paid plan |
When Aimerce fits
You want Aimerce's identity enrichment, which its listing says extends visitor tracking from 7 days to a year. You send to Omnisend, which its listing names as a Conversion API destination, or use an app its site lists under "Integrates With Apps You Already Use", such as Attentive, Sendlane or Postscript. You want the dedicated customer success manager and the 6 hour support SLA listed on its Enterprise plan.
When HonestTag adds a different job
You want to see which platform's claims hold up against your store's orders before you pay for delivery. You want Microsoft Advertising or Google Analytics 4 delivery, or refund adjustments in Google Ads and Microsoft Advertising. You want a bill that does not change with order count.
Different meters
Aimerce plans include an order count and charge for each order above it, per its Shopify listing: 1,000, 10,000 or 50,000 orders a month, then $0.10, $0.05 or $0.03 an order. Its pricing page shows the same three prices without the order counts. A busy month can raise an order-metered bill.
HonestTag paid plans follow your trailing 30-day sales. $5K-$50K: Starter, $49. $50K-$250K: Truth, $99. $250K-$1M: Truth+, $199. $1M-$3M: Scale, $499. $3M+: Scale+, $999. The Mirror is free at any size.
Starter delivers to 2 destinations at once, Truth to 3, Truth+ to 4, and Scale and Scale+ to as many as you connect. No paid plan has a per-order fee or an overage charge. Sales or traffic past a plan's band or pageview allowance ask for the plan that covers it. If that plan is not approved, delivery pauses after a 5-day grace period and the free Mirror remains. A store's first paid plan starts with a 21-day free trial. Current terms live on the pricing page.
Run both
Keep one purchase source for each pixel and ad account. If Aimerce already sends purchases to Meta and Google Ads, do not point HonestTag at the same pixel or conversion action. Read duplicate purchase events and the alongside guide first.
Frequently asked questions
Do I have to remove Aimerce?
No. Keep Aimerce running while you evaluate HonestTag beside it. The free Mirror sends nothing to any platform, so it cannot add a second purchase event.
Will two tools double-count?
They can if both send the same purchase to the same pixel or ad account. Pick one purchase source for each platform. Duplicate purchase events explains why, and the alongside guide explains the setup.
Does HonestTag extend visitor identity the way Aimerce describes?
This page makes no claim about that. HonestTag matches each Shopify order to the first ad click it recorded for that shopper. On paid plans it stores the match method with the order, so you can see how each match was made.
Why are HonestTag's numbers smaller in week one?
HonestTag starts at zero and does not invent click history from before installation. Give the records about 30 days to build before comparing totals.
Does HonestTag deliver to Pinterest, Snap or Microsoft Advertising?
Pinterest, Snapchat, Reddit and Microsoft Advertising, yes. HonestTag's public delivery destinations are Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Snapchat, Reddit and OpenAI Ads. TikTok means server-side purchase delivery through TikTok Events API; spend and reporting reads use the connected TikTok account where supported. Pinterest means server-side checkout events through the Pinterest Conversions API, with a conversion access token from Pinterest Ads Manager; HonestTag does not read Pinterest spend. Snapchat means server-side purchase events through Snap's Conversions API, with a Conversions API token from Snap Ads Manager; HonestTag does not read Snapchat spend. Reddit means server-side purchase events through the Reddit Conversions API, with a conversion access token from Reddit Ads Manager; HonestTag does not read Reddit spend. Microsoft Advertising means server-side purchase conversions through UET offline conversion import using the click id, with enhanced conversions (hashed email and phone) when there is no click id; spend and reporting reads use the connected Microsoft Advertising account.
Keep Aimerce if its enrichment is what you need. Join the HonestTag early-access waitlist for the order proof.