HonestTag vs TagFly
By the HonestTag team · Published November 10, 2026 · Updated November 12, 2026
Prices and features read on November 12, 2026 from apps.shopify.com/tagfly, tagfly.io/pricing and TagFly's docs.
HonestTag shows what Google Ads, Meta, TikTok and Microsoft Advertising report, for the ones you connect, beside the first-click new customers measured from your orders and, on paid plans, sends your purchases to ad platforms server-side and keeps proof for every attributed order. TagFly sends a Shopify store's browser and server-side events to nine destinations with prebuilt Google Tag Manager containers, free for 10 orders a month and then priced by orders from $14.99 a month.
- Catch the sales your pixel misses. Orders come straight from Shopify, server to server, and paid plans send purchases from HonestTag's servers, where a browser blocker can't reach them.
- A clean signal for your bidder. Each verified purchase goes from HonestTag's server to as many ad platforms at once as your plan allows, with a separate new-customer or returning-customer conversion once confirmed. Paid plans
- Stop paying for buyers you already have. Point bidding at the new-customer conversion, or at the first-click new-customer one when that platform brought the buyer in first, so campaigns go after new buyers instead of repeat ones. Paid plans
- Proof when someone asks. Open an attributed order to see the click, the match and any refund behind it. Paid plans
- Live in minutes, no usage billing. A Shopify Web Pixel with no theme edit. Each paid plan is one monthly price for a sales band, with an included pageview allowance and no per-order or per-event fee.
- Know what to scale. A weekly scale, hold or cut call per channel and campaign, with the numbers behind it, or "No verdict" when the data is thin. Higher plans
Stop guessing which ads bring new customers, and send Meta and Google every verified sale, new customers marked as new once confirmed. On paid plans, HonestTag sends verified purchases to Meta, Google and 7 more, each buyer marked new or returning once confirmed. Start free beside your current tracking.
Side by side
| Area | TagFly | HonestTag |
|---|---|---|
| Job | Browser and server-side event delivery, with prebuilt Google Tag Manager containers | Server-side purchase delivery, platform claims shown beside first-click new customers, new-customer conversions, order proof |
| Destinations | Google Ads, Google Analytics, Meta, TikTok, Klaviyo, X, Pinterest, Snapchat and Microsoft Ads, per its pricing page; 1 on Free, 3 on Basic, all from Grow | Google Ads, Meta and 7 more platforms; 2 at once on the Starter plan, more on higher plans, and you pick which |
| What you set up and maintain | The TagFly Data Layer app embed and destinations connected in the app; for browser tags, a pre-built GTM container to import “if your destination has this step”, per its docs | No container and no tags. Destinations connected in the app |
| New and returning buyers | Not published | New-customer, first-click new-customer and returning-customer conversions beside each purchase, whichever apply, to each ad platform you connect, once confirmed (paid plans) |
| Identity resolution | “Enhanced conversions” for Google Ads and “Advanced matching” for Meta, per its home page | A first-party visitor ID carried from ad click to order with each platform's click ID. On paid plans, hashed customer data for the ad platforms that accept it and an optional tracking domain of your own |
| Monitoring and alerts | A real-time dashboard to “verify every ad conversion as it fires”, per its listing | Alerts when the pixel goes quiet, a connection needs reconnecting or consent blocks most events. In the app on every plan; emailed to up to 3 addresses on paid plans, and a reconnect email on every plan |
| Order proof | Not published | Click ID, timestamps, match method, new or returning, refunds, kept 400 days (paid plans) |
| Free plan | Free: 10 orders a month to 1 destination, server-side included | The Mirror plan: free at any store size, sends no purchases |
| Entry paid plan | Basic: $14.99 a month for 500 orders and 3 destinations | Starter plan: $49 a month for $5K-$50K trailing 30-day sales, with 250K pageviews included, 2 destinations at once |
| Over the limit | $0.05 per extra order on Basic, $0.04 on Grow, $0.02 on the Scale plan; its pricing page says yearly Growth has unlimited orders | No overage charge. Below the Scale+ plan, sales past your band or pageviews past your allowance ask you to approve the plan that covers it, never a fee. After 7 days without approval, conversion delivery pauses and full reporting locks |
| Trial | 7 days on paid plans | 21-day free trial on a store's first paid plan |
What you get with HonestTag
- A free look at what your ad platforms claim. TagFly's free plan includes 10 orders a month and one destination. The Mirror plan puts what Google Ads and Meta claim beside the first-click new customers your orders show, free at any store size.
- No per-order charge. TagFly Basic includes 500 orders a month and charges $0.05 for each one after that. HonestTag paid plans have no per-order fee and no overage charge.
- First-click new-customer conversions. On paid plans, each ad platform you connect can get a conversion for the new buyers whose first recorded click came from that platform, a goal you can choose for a campaign meant for new buyers.
- Proof for each attributed order. On paid plans the record keeps the click, match, new or returning and any refund for 400 days.
How each app handles it
- Getting events to each platform. TagFly's pricing page says TagFly “combines client-side and server-side tracking”: for the browser side, “We integrate directly with Google Tag Manager”, and server-side tracking “ensures more accurate data collection even when client-side tracking is blocked by browser adblockers or iOS 14 tracking restrictions.” The first setup step on its home page is to “toggle on the TagFly Data Layer app embed”. HonestTag works from one Shopify web pixel and its own server: the pixel records the visit and the ad click, and on paid plans the server sends each verified purchase to the ad platforms you connect. There is no tag container or GTM workspace to set up or maintain.
- Which platforms. TagFly's pricing page lists Google Ads, Meta, TikTok, Klaviyo, X, Pinterest, Snapchat and Microsoft Ads, alongside Google Analytics. X and Snapchat are on its list and not on HonestTag's. On paid plans, HonestTag sends each verified purchase from its own server to the ones you connect among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Reddit and OpenAI Ads, as many at once as your plan allows.
- Monitoring and alerts. TagFly's listing offers a real-time dashboard to “verify every ad conversion as it fires”. HonestTag watches your tracking and alerts you when the pixel goes quiet or never starts, when an ad platform connection needs reconnecting, when consent blocks most events, or when your own tracking domain stops working. Alerts show in the app on every plan. Paid plans also email them to up to three addresses you choose, and each address picks its own scorecard email: daily, weekly, monthly or off. A connection that needs reconnecting is emailed on every plan.
- New and returning customers. On paid plans, once your Shopify customer history confirms the buyer, HonestTag adds a separate new-customer or returning-customer conversion, plus a first-click new-customer one when that platform had the first click. New vs returning purchase signals explains which one to bid on.
- Shopify Markets. TagFly's listing says its multi-market tracking supports Shopify Markets, to “track pixels, currencies & conversions per market”, on the Grow plan and up.
Different meters
TagFly meters orders. Per its Shopify listing, Free covers 10 orders a month, Basic is $14.99 with 500 orders included, Grow $24.99 with 2,500 and the Scale plan $99.99 with 10,000, and each paid plan bills a set amount for every order past its count: $0.05, $0.04 and $0.02. Its pricing page lists “Unlimited orders on yearly plan” for Growth.
HonestTag paid plans follow your trailing 30-day sales, and each includes a set number of pageviews. $5K-$50K: Starter plan, $49. $50K-$250K: Truth plan, $99. $250K-$1M: Truth+ plan, $199. $1M-$3M: Scale plan, $499. $3M+: Scale+ plan, $999. The Mirror plan is free at any size.
Each paid plan is one recurring price billed through Shopify. Pageviews count over the same 30 days. Below the top plan, traffic past your plan's allowance asks you to approve the plan that covers it, never a fee, and if you have not approved it after 7 days, conversion delivery pauses and full reporting locks until you approve it or your trailing usage falls back within your plan. The Scale+ plan is the top one, so a store on it that passes its pageviews stays on it and nothing pauses. There is no per-order fee, no per-event fee and no overage, however many orders your store has. A store's first paid plan starts with a 21-day free trial. Current terms live on the pricing page.
Run both
Without changing your TagFly setup, HonestTag shows what Google Ads, Meta, TikTok and Microsoft Advertising report, for the ones you connect, beside the first-click new customers measured from your orders, and you can start free with Google Ads and Meta.
TagFly's own pricing page warns that “Using two tracking apps for the same pixel simultaneously can lead to duplicate event tracking.” Keep one purchase source for each pixel and ad account. If TagFly already sends purchases to Meta and Google Ads, do not point HonestTag at the same pixel or conversion action. Read duplicate purchase events and the alongside guide first.
Frequently asked questions
Do I have to remove TagFly?
No. Keep TagFly running while you evaluate HonestTag beside it. The free Mirror plan sends no purchases to any platform, so it cannot add a second purchase event.
Will two tools double-count?
They can if both send the same purchase to the same pixel or ad account. Pick one purchase source for each platform. Duplicate purchase events explains why, and the alongside guide explains the setup.
Is TagFly cheaper?
Yes. TagFly Basic is $14.99 a month for 500 orders and 3 destinations, then $0.05 for each extra order, per its Shopify listing. The HonestTag Starter plan is $49 a month and delivers to 2 destinations at once, with no per-order fee. HonestTag's price covers platform claims shown beside first-click new customers, new-customer conversions, order proof and delivery. If you only need events delivered, TagFly lists that for less.
Why are HonestTag's numbers smaller in week one?
HonestTag starts at zero and does not invent click history from before installation. Give the records about 30 days to build before comparing totals.
Does HonestTag deliver to Pinterest, Reddit or Microsoft Advertising?
Yes. Paid plans deliver server-side to the ones you connect among Google Ads, Meta, Klaviyo, Microsoft Advertising, TikTok, Google Analytics 4, Pinterest, Reddit and OpenAI Ads, as many at once as your plan allows, and you choose which ones hold the slots.
Why Shopify merchants pick HonestTag
Both apps send purchases to ad platforms server-side, HonestTag on its paid plans. HonestTag also shows what Google Ads, Meta, TikTok and Microsoft Advertising report, for the ones you connect, beside the first-click new customers measured from your orders. Paid plans add a separate new-customer conversion once confirmed and proof for every attributed order, with no per-order fee. Start free beside TagFly.
See which ads really bring new customers
Stop guessing which ads bring new customers, and send Meta and Google every verified sale, new customers marked as new once confirmed.
- Feed your ads a clean signal. On paid plans, the platforms you send to get each verified purchase, new customers marked as new once confirmed.
- Catch the sales your pixels miss. On paid plans, purchases are sent from your Shopify orders, server to server.
- Know what to scale. From the Truth plan, a weekly scale, hold or cut call when the data supports one, and on every paid plan, proof behind every attributed order.
- Start free. The free Mirror plan puts Google Ads and Meta claims beside your orders. Keep your current tracking while you look.
Related comparisons: HonestTag vs WeltPixel and HonestTag vs EdgeTag.